What local SEO is and why your business needs it

When someone searches for "plumber in Lleida" or "restaurant near me", Google shows local businesses first. Appearing there is what we call local SEO, and for a small business with nearby customers it\'s pure gold.

How it works

Google weighs three signals: relevance (does your business match what the user is searching for?), distance and prominence (reviews, links, activity). Working on all three is what moves you up the map.

The basics you need to have

• A complete, verified Google Business Profile.
• Real reviews from your customers (and answered).
• Consistent NAP: the same name, address and phone number across the whole website.
• Local content on your website that mentions your city and your service.

The result

Done well, local SEO brings calls and visits from people who already want to buy. No advertising investment pays off as much in the long run. If you want us to audit your local presence, get in touch.